Golf Technology Articles

ChatGPT has quietly rolled out a new feature that matters more to golf courses than most operators realize: local results that surface a Knowledge Panel–style business card when users click brand links or map buttons.

1. Research shows GolfNow & Troon super power their website pages w schema 2. They don't do same with websites they sell to golf courses 3. Stop buying websites from companies that want more golfer web traffic for themselves 4. Research links included

Discover why most golf course websites are built for a past era and how adopting modern data strategies can help your club attract new business.

Noteefy's new Gen-AI Pro Shop Assistant offers a free upgrade to existing customers, using AI to answer golfers' questions on a course's website.

Is your Google Business Profile hurting tee time sales in 2026? How golf courses can fix Book Online button errors, marketplace leakage and AI answers.

In the Spring of 2025, more than 1,000 golf courses in North America changed tee sheet technology. Learn more about who's winning and losing.

GolfNow's record Q1 2025 results reveal a contradiction. Data analysis shows most partners only use its marketplace services. Read our analysis.

Learn why strategic tee time spacing outperforms traditional blocking methods, maximizing revenue while enhancing player experience during the turn.

Explore GolfNow's new Tee Time Alerts feature for white-label booking engines. Learn how this technology impacts golf course operators.