We write about a wide range of items related to golf course technology. We cover golf technology trends, golf business technology, and how operators use technology to run their businesses.
For two decades, golf operators struggled with the "15-meter problem" of satellite positioning drift, leading to failed geofences and damaged turf. By early 2026, the industry reached a technical tipping point. This analysis details the transition from legacy consumer-grade GPS to professional-grade Real-Time Kinematic (RTK) positioning—the new standard delivering centimeter-level accuracy and resolving major economic constraints in course management.
This week, smbGOLF quietly launched its first-ever web application, and it wasn’t built to displace any vendor or compete with existing platforms. It was built to solve a very specific, very real operational problem that golf courses deal with every day — and that no one else seemed interested in fixing.
ChatGPT has quietly rolled out a new feature that matters more to golf courses than most operators realize: local results that surface a Knowledge Panel–style business card when users click brand links or map buttons.
1. Research shows GolfNow & Troon super power their website pages w schema
2. They don't do same with websites they sell to golf courses
3. Stop buying websites from companies that want more golfer web traffic for themselves
4. Research links included
