We write about a wide range of items related to golf course technology. We cover golf technology trends, golf business technology, and how operators use technology to run their businesses.
smbGOLF tested 100+ golf listings. Google's Book online button now uses the booking link courses saved, even without a Reserve with Google integration.
How many taps does it take to book a tee time? We tested 20 golf booking engines: 15 required an account before checkout. See taps, fields and guest checkout.
Toast's new Ask Maps integration lets Google Maps surface a course's menu and complete the order in-app, turning the halfway house grill into a discovery channel for local non-golfers.
Google spent two days rewriting the rules of digital commerce. Here's everything golf course operators and developers need to act on — before summer arrives.
AI agents that book tee times autonomously are coming this summer. Golf course operators have a 4–8 week integration window to be ready. Here's what changed at Google I/O yesterday.
For two decades, golf operators struggled with the "15-meter problem" of satellite positioning drift, leading to failed geofences and damaged turf. By early 2026, the industry reached a technical tipping point. This analysis details the transition from legacy consumer-grade GPS to professional-grade Real-Time Kinematic (RTK) positioning—the new standard delivering centimeter-level accuracy and resolving major economic constraints in course management.
This week, smbGOLF quietly launched its first-ever web application, and it wasn’t built to displace any vendor or compete with existing platforms. It was built to solve a very specific, very real operational problem that golf courses deal with every day — and that no one else seemed interested in fixing.
