Azalea Golf

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Azalea Golf

Product Features and Services

Tee Sheet & Online Booking

A modern tee sheet with online booking for the public and members, flexible pricing and real-time availability.

Live tee sheet that handles 9, 18 and 27-hole layouts, with drag-and-drop moves and check-in. Online booking for members and the public, with a 5-minute hold at checkout so two golfers can't book the same time. Waitlists and rain checks.

Food & Beverage

Restaurant, bar and beverage-cart sales connected to the same member and payment records.

Menu setup with modifiers, table management and Kitchen Display screens.

Pro Shop Point of Sale

A fast, easy point of sale for the pro shop with inventory, member charging and integrated payments.

Fast checkout with split payments, gift cards, promo codes and charging to a member's account.

Payments & Reporting

Integrated payments and reporting that keep every sale, refund and balance in step.

Built-in card processing through Golf Pro Payments, with card readers at the counter and online payments.

Membership & Billing

Complete membership management with automatic billing, statements and a member portal.

Member profiles that include dependents, account balances, deposits and credit books.

About our pricing

Azalea is priced per club as a monthly subscription, with no setup fees for standard onboarding. Pricing depends on which modules a club uses (tee sheet, point of sale, membership billing, food and beverage) and how many courses it runs. Payment processing comes through Golf Pro Payments at rates we quote for each club.

About our support

Every club gets direct support from the Golf Pro Payments team, which built and runs Azalea. That includes guided onboarding, data migration from your current system, staff training and ongoing help by phone and email.

About our roadmap

Our roadmap is shaped by the clubs that use Azalea every day. Our current priorities are making setup and migration easier, deepening reporting and reconciliation, and improving the experience for members on mobile. We release updates continuously, with no extra cost and no upgrade downtime.

Azalea is built by Golf Pro Payments specifically for golf clubs. Each club's data is kept fully separate from every other club's, and our security and reliability practices are designed for enterprise review.

Azalea Golf

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Tee Sheet

The system that runs your tee times, rates, online booking and golfer data.

Booking Engine

Booking engines tailored for golf courses are specialized online reservation systems designed to streamline the process of scheduling tee times and managing golf course operations.

Point of Sale

POS is your clubhouse's digital brain, handling: Tee time bookings. Green fee & merchandise payments. Inventory management. Member management. All in one system

Payment Processing

Payment processing technology is the system that enables you to pay for goods and services electronically. It involves a complex network of players.

Member Management

Member management software is a crucial tool for any golf course or club, as it helps streamline operations, improve communication with members, and boost overall member satisfaction.
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More about

Azalea Golf

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About Azalea Golf

Azalea Golf is an all-in-one golf course management platform from Golf Pro Payments, an Atlanta-based golf technology and integrated payments company founded by PGA Professionals. Golf Pro Payments launched Azalea in February 2026 to give golf operators one connected system for running the tee sheet, the golf shop, food and beverage, member billing and payments.

What Azalea includes

Azalea brings the core systems a golf facility runs on into one platform:

  • Tee sheet. Manage tee times, players and daily operations from one tee sheet.
  • Online booking. Golfers book tee times online, and those bookings land directly on the course's tee sheet.
  • Golf point of sale. Ring up green fees, pro shop merchandise and food and beverage on the same system as the tee sheet.
  • Membership billing. Bill members and manage member accounts without a separate billing tool.
  • Reporting. See revenue and operations across departments in one place.
  • Payment processing. Payments run through Golf Pro Payments, the company's own golf-focused processing service.

Who it is for

Golf Pro Payments positions Azalea for facilities of all sizes, from daily-fee courses to multi-course operators and private clubs. Before launching Azalea, Golf Pro Payments built its business processing payments for golf clubs, academies and simulator facilities. The company says it serves more than 460 golf facilities nationwide.

The company behind it

Golf Pro Payments was founded by PGA Professionals, including co-founder and president Andrew Reeves, PGA. Its tagline is "built by golf professionals, for golf professionals." The company is a partner of the PGA of America's Golf Retirement Plus program through 2028, a supporting sponsor of the PGA University Championship, and a partner of the Georgia Chapter of the Club Management Association of America.

Pricing

Azalea does not publish pricing. At launch, Golf Pro Payments offered an early adopter promotion that could include preferred pricing, reduced onboarding costs and priority access to new features. Contact the company for a quote.

What to ask in a demo

  • Which tee sheet, booking and POS features are live today, and which are on the roadmap?
  • Is payment processing through Golf Pro Payments required, and what are the rates?
  • How does food and beverage work: tabs, modifiers, kitchen display and on-course ordering?
  • Does Azalea connect to Reserve with Google, third-party tee time marketplaces and accounting systems?
  • What does onboarding and data migration from your current system involve?
From smbGOLF, publisher of this site

Thinking about switching tee sheets?

Get the 12-point checklist: data ownership, export timing, gift cards, memberships and the questions to settle before you sign.

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